Facial Correction Without Injection: Angellift® Pricing and Technology Update

August 9, 2007
Bradley Evans, M.D., DDS, M.S. image
Bradley Evans, M.D., DDS, M.S.
Facial Correction Without Injection

In June 2006, AngelLift® was introduced to the dental industry as a technique and device to remove lower facial wrinkles. Within six months, AngelLift was featured on NBC, FOX, CBS and the CW, and appeared throughout the Canadian press. Consumer response to our media coverage has been extraordinarily enthusiastic and deeply gratifying. Clearly the dental industry now has an effective, comprehensive tool in the competition for the consumer’s anti-aging dollar.

Last year, Americans spent $2.2 billion fighting facial wrinkles with injectable materials. Until the introduction of AngelLift, most dentists could not offer comparable alternative anti-aging services to this booming industry as it was considered to be practicing beyond the legal scope of general dentistry.

Extraordinary consumer demand for the AngelLift device throughout North America has enabled us to remove the price ceiling in order to charge an appropriate fee for their professional services. The new pricing structure enables additional profits where demand is highest without negatively impacting sales in areas where AngelLift consumer awareness is relatively new.

In addition to the new retail pricing flexibility, AngelLift is introducing the Preview®, a soft, flexible strip that allows you to promote and evaluate a patient for AngelLift within seconds. The Preview is a patented, flexible, surgical silicone-based strip with an imbedded titanium wire that allows you or your staff to safely, comfortably and quickly demonstrate to a patient the effectiveness of the AngelLift without the need for an impression or timely consultation. The Preview can be placed in the mouth for a quick cosmetic preview, or during a routine exam, cleaning or even front desk consultation. This could never be done with BOTOX® or dermal fillers.

Women spend more money on skin care and cosmetic products and services than the combined total spent on porcelain veneers, teeth whitening and orthodontics. The combination of our new pricing flexibility and ease of the Preview puts your practice in the sweet spot of this extraordinarily profitable market.

Unlike any shot or injectable dermal filler, AngelLift is hypoallergenic and removable, and doesn’t pose any of the inherent dangers related to injections, chemical peels, fillers or surgery. Combining these benefits with the new Preview and our revised retail pricing policy, AngelLift can bring you new patients, expand the scope of your practice and make your practice even more profitable.

Lip Lines and Spider Lines

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Figure 1b

Lower Lip Recession

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Deep Nasolabial Folds

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Laugh Lines

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Smoker Lines and Chin Depression

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Upper Lip Depression

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AngelLift and Preview are registered trademarks of Medical Matrix, LLC (San Diego, Calif.).
BOTOX is a registered trademark of Allergan, Inc. (Irvine, Calif.).