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Chairside Live – Case of the Week Compendium 6: Practice Management with Dr. DiTolla

Dr. Gordon Christensen and Dr. DiTolla - CE Dental Course
Launch Course

Course Objectives (2 CE Credits)

Michael C. DiTolla, DDS, FAGD

Like any service-oriented business in an industry rife with competition, creating and maintaining a successful dental practice depends not only on the quality of services rendered, but also on their level of market saturation, demographic crossover and affordability. In this presentation, Dr. Michael DiTolla uses a series of colleague discussions taken from recent episodes of Chairside Live to display an array of underrepresented products and services that can be incorporated into any general practitioner’s offerings to obtain a strategic business advantage. Participants who view this presentation will acquire valuable information on how to distinguish their own dental practices from the plethora of competing practices. This information is relayed by experts in the field, including:

  • Dr. Gordon Christensen of Clinician’s Report® (CR Foundation®; Provo, Utah) on implant dentistry, restorative materials, partial restorations and oral sleep appliances
  • Dr. Howard Farran of Dentaltown (dentaltown.com) on continuing education and the power of electronic collaboration
  • Practice management consultant Gary Takacs of Takacs Learning Center on the three legs of effective dental practice marketing
  • Dr. Louis Malcmacher of the American Academy of Facial Esthetics on dermal fillers, injectable therapy and facial esthetics


Sustaining a thriving dental practice requires a constant influx of quality new patients. By creating a systematic framework for patient care, expanding the range of quality services offered, and marketing such services in a targeted fashion, clinicians can better position their practices as unique among the crowd, providing the optimal chance for drawing continued interest from new and return patients alike. In this presentation, Dr. Michael DiTolla uses several colleague discussions from episodes of Chairside Live to promote a variety of practice management tools and opportunities dentists can employ to enhance both the quality of care they can provide and the level of business success they can achieve.

CAUTION: When viewing the techniques, procedures, theories and materials that are presented, you must make your own decisions about specific treatment for patients and exercise personal professional judgment regarding the need for further clinical testing or education and your own clinical expertise before trying to implement new procedures.


  1. Banerjee A, Doméjean S. The contemporary approach to tooth preservation: minimum intervention (MI) caries management in general practice. Prim Dent J. 2013 Jul;2(3):30-7.
  2. Taylor R. Value for your profession. Building a strong online presence—and why it’s so important. Tex Dent J. 2013 Aug;130(8):710-3.
  3. Engelhardt-Nash DL, Train R. How to get social media results in your practice. Dent Today. 2012 Sep;31(9):14, 16, 18.
  4. Dastoor SF, Misch CE, Wang HL. Dermal fillers for facial soft tissue augmentation. J Oral Implantol. 2007;33(4):191-204.
  5. Barewal RM, Hagen CC. Management of snoring and obstructive sleep apnea with mandibular repositioning appliances: a prosthodontic approach. Dent Clin North Am. 2014 Jan;58(1):159-80.
  6. Giannasi LC, Almeida FR, Nacif SR, de Oliveira LV. Efficacy of an oral appliance for the treatment of obstructive sleep apnea. Int J Prosthodont. 2013 Jul-Aug:26(4):334-9.
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