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Grow your business with proven brands and marketing support.

Join Our Lab Networks

Glidewell Dental believes in being a catalyst for industrywide growth, and this mission presents immediate opportunities for your lab.

By joining our authorized or certified laboratory programs, you can expand the line of products your lab offers, from BruxZir® Solid Zirconia to Inclusive® Custom Implant Abutments to Comfort H/S™ Hard Soft Bite Splints. Participate in one or all of these trusted lab networks, and discover the benefits of free marketing and robust branding.

Drive Your Success with Marketing

Marketing Collateral

As a member lab, your marketing heft grows with each lab network that you join through Glidewell Dental. The advertising platforms are diverse, and the goal is clear-cut: Help dentists find you.

From direct mailers to magazine ads to email campaigns, Glidewell Dental spends millions on brand-centric advertising and strategies to promote the authorized and certified lab networks. Your lab’s name and contact information also are added online, allowing doctors to quickly locate you.

You’re empowered to take marketing strategies into your own hands, too. We’ve put together a dynamic roster of materials for your use, including images, logos and scientific documentation. As a member lab, all of these resources are freely accessible via your online account. Plus, customizable marketing materials, such as doctor and patient brochures, are available for you to order for your targeted customer outreach.

Ready to Get Started?

Authorized BruxZir® Laboratories

Make your mark in the monolithic revolution as an Authorized BruxZir® Lab. With over 16 million restorations placed, BruxZir Solid Zirconia is a go-to material for doctors and labs. Join the global lab network, and let your doctors know they can count on you for all of their full-contour zirconia needs.

To become eligible, just choose one of the options below:

  1. Purchase BruxZir Milling Blanks for in-house milling. Your lab’s debut as an Authorized BruxZir Lab follows right on the heels of buying five blanks per month for 90 days. Just keep up this purchase average, for a total of 60 or more blanks per year, to maintain your status as a trusted BruxZir lab. Authentic BruxZir Lab Blanks are sold in the U.S. via Glidewell Direct (Irvine, Calif.) and Zahn Dental, Inc. (Melville, N.Y.).
  2. Outsource BruxZir cases to an Authorized BruxZir Milling Center. If you’re not ready to invest in CAD/CAM systems, outsourcing is an easy way to catapult your lab onto the Authorized BruxZir Lab list. Simply choose a milling center, and send in conventional model work or digital design files. You can order either unfinished restorations (milled and sintered; you stain and glaze) or finished restorations.

Certified Inclusive® Custom Implant Abutment Laboratories

Put our industry-leading technologies to work for your lab. Just outsource your Inclusive® Custom Abutments and Bars to Glidewell, and we’ll take care of marketing your lab under the dentist-recognized Inclusive brand. Thanks to our CAD/CAM tools and ace technicians, you’ll be providing precise Inclusive solutions for your doctors — with all of the ease of outsourcing.

To join the Certified Inclusive Lab list, outsource your cases to us via one of these routes:

  1. Send your model work.
  2. Send a 3Shape design file.

Authorized Comfort H/S™ Bite Splint Labs

Tap into the ease of thermoforming, and help your doctors serve their patients with Comfort H/S™ Hard Soft Bite Splints. Member labs are those that buy genuine ERKODENT® materials and equipment, all available via Glidewell Direct. Outfit your lab with all of the essentials, and put the marketing momentum of Comfort H/S Bite Splints behind your business.

Outsourcing Services

CAD/CAM technology is an essential tool, but your lab’s relevance doesn’t hinge on investing in the latest and greatest. By outsourcing your cases to Glidewell Dental, you can immediately expand your lab’s offerings — without the financial commitments of new equipment and labor costs. Whether your doctors need BruxZir® crowns, implant overdentures or practically any other restoration, our outsource team is ready to utilize CAD/CAM tools for your benefit.

Plus, our segmented services and stepped pricing keep you in charge of the production workflow. From designing to milling to finishing, you get to choose the steps that the Glidewell Milling Center completes for you.

Become an Authorized Distributor

As a participating distributor, you can infuse your product portfolio with a slew of proven brands. From BruxZir zirconia to Camouflage® composite to Hahn™ Tapered Implants, we have plenty of marquee products to fit your business goals. Each brand is a new way to enlarge your distribution footprint — and a new opportunity to keep your customers coming to you.

Current Distributors

Glidewell Direct, Benco Dental and Henry Schein are ready to take care of all of your supply needs.

Inclusive is a registered trademark of Prismatik Dentalcraft, Inc. Hahn Tapered Implant is a trademark of Prismatik Dentalcraft, Inc. ERKODENT is a registered trademark of ERKODENT Erich Kopp.

Visit Authorized Distributors

Business Opportunities with Glidewell

If you’re interested in joining our dental lab networks or becoming a distributor, please fill out the brief form below.

Subscribing Has Its Perks!


Offers on products you may already use
Introductory offers on new products
Educational materials