The Big Case – January 2018
Across the Chair
The Big Case
“At some point in our dental career, we have all seen a certain scenario unfold. A motivated patient walks in the door, having been contemplating treatment for a long time and waiting for the right moment to act. Whether this decision is cosmetic or restorative in nature, the patient has made that first step and reached out to your practice for assistance. After a productive initial appointment, fees are presented, treatment is scheduled and the patient leaves — only to fail to return.
“When trying to figure out what exactly happened, many thoughts come to mind. Was it something our practice did? Or that we didn’t do? Was the patient overwhelmed, embarrassed or feeling sticker shock? As dental professionals, how could we have better guided the patient along the path that leads to his or her desired outcome? In considering those questions, I have compiled a collection of video tutorials that showcase different viewpoints and multiple scenarios, providing valuable insights for all stages of a successful treatment presentation, from the initial yes to the follow-through and completion.”
– Will Schmidt, RDA
Clinical Operatory Manager
Key Services for Large Cosmetic Cases
Certain steps, chairside and in the lab, can make a big difference for patients’ smile makeovers.
Using Time, Tools and Space to Define Treatments’ Value
Effective conversations with patients call for these tenets of case acceptance.
Everyday Talking Points for Presenting Implant Cases
Distilling the complexities of implants can be easier with a patient-minded approach.