In this issue:
BruxZir® Celebrates 10 Years Strong
In 2009, Glidewell launched BruxZir® Zirconia with one driving desire: to offer clinicians a high-strength, tooth-colored crown for indications that had been traditionally treated with PFMs or cast gold restorations. While zirconia had started building some popularity as a substructure material for porcelain fused to zirconia restorations, the use of solid zirconia as a full-contour option for creating an entire crown was practically unknown. Even though Glidewell had tremendous confidence in BruxZir Zirconia, it did not anticipate that this revolutionary brand would evolve to the point where it is today.
Fast-forward a decade, and now BruxZir Zirconia has surpassed its initial, simple objective. Not only has it become the No. 1 brand of monolithic zirconia used in the world, but it has also spearheaded a monolithic revolution that’s seen the dental field move in a new direction, where all-ceramics are used for virtually all indications. Reaching this historic milestone is a testament to the clinicians BruxZir zirconia was designed to serve.
So far, the zirconia material has been utilized to create more than 20 million beautiful smiles. One of which is Maria Jackson’s, a patient whose life was completely transformed. Maria went from being self-conscious to proudly sharing her smile after receiving her BruxZir Esthetic bridge. Maria recalled, “It was traumatic, embarrassing, and, at times painful to talk or interact with people because I was worrying about my teeth.” But today, she has a different story to tell. “Now, I smile beautifully with confidence,” said Maria.
Dr. Joel De Souza of Olde Oakville Dental in Ontario, Canada, holding a BruxZir NOW crown
After suffering a fractured tooth, Maria Jackson had her smile beautifully restored utilizing BruxZir Esthetic Zirconia.
Bobbie Norton is another patient whose life was changed after receiving a BruxZir Esthetic smile makeover. “I absolutely love the way my smile looks now. I have more confidence and I can’t stop smiling,” said Bobbie.
In marking the 10th anniversary of BruxZir Zirconia, Glidewell celebrated by thanking dental practitioners for a decade of trust, and for making BruxZir zirconia the leading, lasting and loved brand of today. After all, it was the relentless drive of dentists to provide patients with better results that inspired the creation of BruxZir Zirconia, and that drive continues to push future innovation.
Originally, the Glidewell Research & Development team created BruxZir Zirconia for dentists to use in the posterior due to its fracture-resistant nature. Clinicians not only quickly embraced it, but also began utilizing it for indications far beyond its original scope. Therefore, the R&D team responded.
Now BruxZir Zirconia can be prescribed anywhere in the mouth as crowns & bridges, screw-retained restorations and full-arch implant prostheses. And it is available in two distinct formulations: BruxZir Full-Strength and the new BruxZir Esthetic that launched in 2018. Glidewell’s researchers engineered BruxZir Full-Strength to withstand the toughest oral challenges, and they developed BruxZir Esthetic to provide clinicians a material that has an optimized combination of strength and lifelike translucency for the anterior.
Over the past decade, practicing clinicians and product evaluators have responded by giving top marks to this family of materials. In August 2019, the Clinicians Report®, an independent publication, described BruxZir Zirconia as “the most successful tooth-colored restoration in the history of dentistry.”1, Clinicians Report also recognized BruxZir Full-Strength as “Best in Class” after an 8-year study revealed zero terminal factures, 100% survival and minimal wear on opposing dentition.2
Humbled by the widespread trust that BruxZir Zirconia has earned, Glidewell remains committed to providing dentists and patients alike with leading validation, lasting performance and loved results in the coming decade.
Clinicians Report®, an independent publication, has researched BruxZir Zirconia for over nine years, making it the most clinically validated zirconia in dentistry.
References
- ^An independent, nonprofit, dental education and product testing foundation, Clinicians Report®, August 2019. For the full report, go to bruxzir.com/most-successful.
- ^An independent, nonprofit, dental education and product testing foundation, Clinicians Report®, November 2018. For the full report, go to bruxzir.com/8-year. Study results apply to BruxZir 2009 3Y zirconia.
