Why Does Glidewell Dental Lab Promote Chairside Milling?

October 1, 2024
Jim Glidewell image
Jim Glidewell, CDT
Why Does Glidewell Dental Lab Promote Chairside Milling?

To many, chairside milling appears to be in direct odds with the traditional laboratory model. Who can argue? Every restoration milled in the clinic is one less restoration sent to the lab. And as dentists’ adoption of in-office milling grows, it stands to reason that more lab technicians — perhaps entire labs — will find themselves out of a job.

So why has Glidewell, widely recognized as the largest dental lab in the world, done so much to promote chairside milling? Going so far as to develop and manufacture our own leading chairside unit, the fastmill.io™ In-Office Mill?

In simplest terms, it’s because in-office milling provides advantages for patients. It’s faster, more convenient, and reduces or eliminates the need for temporaries. Dentists who can offer single-visit services benefit from shorter overall chair time, higher case acceptance, and positive word of mouth — giving them a distinct competitive advantage.

A win for your patients is a win for your practice.

Same for the lab. I’ve long believed that, to be successful, you have to look past your own, short-term needs to focus on what’s best for your customer. This often means embracing change. Two of my favorite business axioms are “grow or die” and “be in harmony with your environment.” I’ve used these principles to guide nearly all my company’s choices, and chairside milling is no exception.

GROW OR DIE

To thrive as a company, you simply cannot stop growing. The moment the company stops growing, it enters its own inevitable demise. Your brightest people recognize this and leave — because they know their own value — further accelerating the decline.

 My duty as a business owner is to make sure that growth doesn’t stop, for my customers’ sake, my employees’ sake and my family’s sake. This is why I invest so heavily in research & development. We’re constantly searching for new avenues of business related to our core competency, which is providing affordable, high-quality restorations — by any means.

Jim and his son, William

Jim Glidewell with his son, William, who is an assembler in the glidewell.io mill department. 

While growth undoubtedly has a financial aspect to it, focusing purely on finances is a recipe for disaster. More often than not, a finance-focused mindset leads to the pursuit of short-term, shortsighted ideas. My recipe for success centers on growing volume — on creating solutions that are so beneficial and accessible that dentists and patients can’t imagine life without them.

Enter in-office milling. Even from the earliest days of the technology, companies have sold chairside mills as “putting the lab in your office.” And at Glidewell, we know a lot about being a dental lab. Using our expertise to build chairside mills is a natural extension — and perhaps something that we’re uniquely qualified to do. I’ll revisit that thought shortly.

BE IN HARMONY WITH YOUR ENVIRONMENT

In business, harmony isn’t a finite state — a place that you reach once and reside for good. Instead, harmony is an ever-moving target because the industry environment is always changing. Continually striving for harmony means adapting and evolving, discovering how to use your strengths to meet your customers’ shifting needs.

Even though chairside milling has been around for decades, dentists and patients alike didn’t gravitate toward it until recently — perhaps because the technology was formerly limited, expensive and difficult to use, or because it wasn’t until recently that our culture’s buying habits have prioritized speed and convenience above all else. What I do know with certainty is that there’s a patient-driven demand for chairside milling. If we at Glidewell don’t answer that demand, someone else will.

GLIDEWELL’S UNIQUE POSITION

No single laboratory has handled more cases than Glidewell. Since the mass implementation of CAD/CAM lab technologies in the early 2000s, we’ve delivered tens of millions of restorations to dentists across the United States, including 35 million units of BruxZir® Zirconia as of July 2024. We partner with thousands of dentists weekly from all types of practices — solo, group and corporate — and from those relationships, we’ve gained incomparable insight into the needs of today’s practitioner.

Much of this insight is captured in the form of digital data: design characteristics and milling strategies that promote restorative success. This data was the perfect bedrock on which to begin building our own in-office milling system. The result of that effort is the fastmill.io In-Office Mill, the only chairside unit capable of producing fully-sintered BruxZir crowns without the need for an oven.

Because my company is both a laboratory and now an in-office mill producer, we can advise dentists about the best way to pursue a case. We don’t have the same biases as a company that’s singularly focused on just being a lab or just being a mill manufacturer — whether your case benefits most from being made chairside or by the lab, we can assist you.

APPLYING OUR EXPERTISE

My organization has grown significantly over the years, in order to better serve an ever-increasing number of dentists. We’ve had to find and hire experts — or become our own — to maintain and advance our research, engineering, technology and manufacturing divisions. Today, I’m proud to employ several hundred individuals in these fields, including two dozen Ph.D.s, nearly 70 mechanical engineers, and nearly 140 software engineers. Their collective efforts make it possible for us to broaden our capabilities and evolve.

When we set out to create the fastmill.io In-Office Mill, we utilized our existing dental lab expertise. No other mill manufacturer has the legacy that Glidewell does when it comes to serving dentists’ restorative needs. We know what it takes to design, mill and deliver excellent crowns & bridges — and we challenged ourselves to replicate the capabilities of our lab systems in a compact, user-friendly, reliable form factor. We challenged ourselves to make a mill that dentists would actually want to incorporate into their offices.

Today, we’re confident that our fastmill.io in-office unit delivers lab-like capabilities. We assemble the hardware by hand in our Southern California facilities from over 300 unique components — roughly 775 pieces in all. It has about the same footprint as a microwave, and is powerful enough to mill a full-contour, fully-sintered zirconia crown in roughly 33 minutes.

Our main goal is empowering you to get an excellent crown design in as few clicks as possible — to ensure you’re not asked to moonlight as a technician.

Likewise, the software is a modified version of what our technicians utilize in the lab, with usability as its defining characteristic. The chairside software is connected to our cloud database of millions of successful lab crown designs. So when it is time to create a crown in office, the software has an incredible resource to pull from. In fact, after confirming the preparation’s margins on the screen, the software will instantly auto-generate a design specific to the patient. All you need to do is approve the design and then it can be milled. Should you want to customize the crown further, that’s no problem either. But our main goal is empowering you to get an excellent crown design in as few clicks as possible — to ensure you’re not asked to moonlight as a technician.

Employees working at the dental lab

Glidewell leaned on nearly five decades of dental lab expertise to design a mill that efficiently meets dentists’ needs.

HOW DENTISTS BENEFIT FROM GLIDEWELL MILLS

In-office milling provides a level of convenience and control that the traditional laboratory can’t compete with. The technology makes one-appointment crowns & bridges possible. What sets the fastmill.io In-Office Mill apart is that our system also provides connectivity — to the lab, to training experts and to the support team. When you adopt our system, you can access us via text, chat, email or phone. The benefit is that we have decades of experience in handling similar cases in the lab, so we can solve any challenge you might have chairside and get you back to providing care quickly. You can rest easy knowing that we’re going to be here to support you for years to come.

In the rare instance a problem arises with the mill that can’t be immediately fixed, you can easily send your case data to the lab. No interruptions or cancelled appointments — your treatment keeps moving forward. You don’t even have to wait for an emergency. Should there ever be a case that’s getting too complicated or something you’d simply prefer not to handle chairside, you’re just a click away from sending it to our experienced lab technicians.

A glidewell.io mill being inspected

Each glidewell.io mill goes through a rigorous quality inspection process.

DEEPENING THE CONNECTIONS BETWEEN DENTIST AND LAB

While it may appear to be the downfall of our traditional lab business, we recognize chairside milling to be essential to the future of dentistry. We therefore choose not only to accept it, but champion it. The mere act of selling a mill would hopefully demonstrate that we’re not set in our ways, satisfied to be a dental lab in the traditional sense. But we’ve taken the idea much further, seeing it as an opportunity to vastly improve upon legacy technologies. In all that we do, we’re dedicated to serving dentists and their evolving needs. That is how we demonstrate our value, today and tomorrow. If there is a way for us to meaningfully improve your experience of providing care, you can count on us to work toward making that a reality. And perhaps more importantly, you can rely on us to make it accessible, to help ensure your practice can serve every patient in need. 

HOW CAN I FURTHER PROMOTE MY DIGITAL PRACTICE?

Dentists who offer Glidewell’s chairside milling services rave about the technology, the lab support and the positive reviews received from their patients. Here are a few ideas for capitalizing on the convenience of single-visit dentistry:

  • Signage – We all know you only get one chance to make a first impression. Is your signage of high quality? Is it inviting? Does it accurately reflect your brand? If offering single-visit digital services, let local residents know!
  • Reviews – Happy patients will return, and often share the news with others. Help them by collecting testimonials — along with a formal release — to use this content in your advertising. Encourage them to post reviews online — ideally before they leave the office and forget.
  • Referrals – Consider incentives for those who directly refer family and friends. These could come in the form of various gift cards, or discounted tickets to local festivals or theme parks. You could even hold periodic contests, with further recognition and rewards for the winners.
  • Literature – To aid in the referral process, give patients marketing items to take home with them. Consider brochures highlighting the technology, or attractive swag items such as coffee mugs, drink sleeves, T-shirts and more. 

With these and other tips, you can maximize positive word of mouth and turn patients into advocates in your local community.

P.S. Remember to treat your staff like family. Our glidewell.io™ chairside technology is intentionally easy to learn, but there are other aspects of each practice that are unique, making trained employees difficult (and expensive) to replace.

— Jim Glidewell, CDT